Apr 07, 2022
In General Discussions
The previous year.[*] If the trend continues, this year’s Black Friday will be the biggest yet, which could mean the biggest sales day of your store’s history. And given that email marketing had the highest conversion rate of all marketing channels for Black Friday/Cyber Monday last year at 4.29% (for Shopify store owners), you’d better be getting your email campaigns right![*] In this article, I’ll reveal: 1 5 Black Friday Email Campaigns You Can Copy 2 3 Subject Line Secrets. To Get 26% More Opens 3 3 Biggest Mistakes Marketers Make With Black Friday Emails 5 BLACK FRIDAY EMAIL CAMPAIGNS YOU CAN Telemarketing list COPY Here's what you came for — five Black Friday email campaign types you can steal: Straight To The Point Suspense Is Killing Me Scarcity Giveaway Surprise, There’s More! 1. THE “STRAIGHT TO THE POINT” EMAIL The first way to entice your customers is a simple, what-you-see-is-what-you-get email. This email from Shopify store BB Dakota uses big, bold lettering to tell you their discount: Screenshot showing a BB Dakota sales page I love the big, bold 50% OFF that draws the eye and entices you to keep reading (and click “SHOP NOW”). Get The “Straight To The Point” Email Template Let’s keep going. 2. THE “SUSPENSE IS KILLING ME” EMAIL Have you ever bought a lottery ticket? If you have, you know what it’s like to have that suspense building as you scratch each box.